Zoë is a renowned fashion designer. She makes easy to wear staples from natural materials. Every piece is designed and made in Australia and each has been created to complement another, so you can build a capsule wardrobe from the collection.
Her key skill is styling women. She has an innate ability to see what will not only look great, but also make you feel amazing. With such a personal service, it was with some trepidation that she wanted to embark on putting together an online shop. The brief was to keep it simple, clean and contemporary, while highlighting the range of capsules for different occasions. The images taken on location by Zoë’s photographer perfectly capture the movement of the clothes, so my task was to make the images tell the story.
I continue to work with Zoë on her promotions and social media, writing blog posts, putting newsletters together and styling her Instagram grid with relevant and complementary graphics.
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