the process

Successful collaborations come from good communication. Over several years, I have refined my processes so everyone knows what to expect. Each project is different, but the following descriptions will give you an idea of what is involved. If you’d like to work with me, please get in touch and I will create a custom proposal and quotation for you.

BRAND IDENTITY

Your branding project starts with a strategy session. What is your business all about? What drives you? Who are you selling to? One of the key factors in creating the right visual identity is for me to understand your business, so it’s important to take the time to do this. I use this understanding to put together a vision board that we work on together. This is when you show me what you like and I highlight some ideas for discussion.

Then I create two concepts for you to choose from. We work on the one you like best and I create a primary and secondary logo and icons, with a colour palette and typography selection. I will present these to you as digital files with a detailed style guide to help you in using your new brand, from colour selections to imagery suggestions.

I can apply your new visual identity to graphics such as business cards, email signatures, postcards, stickers and social media banners so you’re ready to launch your new look.

Approximate timescale 4 weeks

WEBSITE DESIGN

Again, we start with a strategy session. Before the design is considered, it’s important to establish who will be looking at your site, what they want to get out of their visit and the devices they might be viewing it on. Usability and functionality requirements will be established before I put a site structure together, listing the pages, their messages and links.

Once we’ve talked about the look and feel, I design your home page and send it to you for discussion. At this point, you need to provide your content, or I can create it for you. I might help you to organise a photo shoot so your product shots are in keeping with your brand identity, or curate some library images. I can also write or edit copy. If we are building an online shop, you need to consider what products you are offering. I will send a list of information you need to provide for each one and I can load them onto the site for you or show you how. Either way, it helps to have all of this information early so I can deliver your site in good time.

When the home page is perfect, I will design the other key pages and send them for approval. We talk about your hosting, ecommerce requirements and technical extras and then I develop your new WordPress site for you. After final checks and a training session on the content management system, your site will be ready to launch.

Approximate timescale 4-6 weeks

PACKAGING & PRINT

A packaging project involves three stages. The first is the research phase, during which we look at materials, shapes and printing methods. I can obtain quotes for a variety of options so we have a template. I then create two packaging concepts with this in mind. The packaging not only has to complement your brand identity and be attractive to your target audience, but it also has to suit the product itself and all its variables.

We refine the concept you like best and during stage three, I apply it to the first product, carefully selecting typography that will best display product information, ingredients and company details. The finished layout is then applied to all of the products involved.

There’s nothing quite like a tactile piece of print. I have extensive experience of producing designs for print. I also have good relationships with a number of printers and work with them to achieve the highest quality for business cards, stationery, flyers, postcards, stickers and magazines, to name a few.

SOCIAL MEDIA

More than ever, social media is vital to your communication and allows you to engage your target audience directly. Callie & Co Design will help you tell your story. I start by analysing your audience and understanding your brand. We talk about the messages you want and need to send out, and look at responses you’ve had to previous posts.

I then put together a grid of images that complement each other, reflect your brand and send these messages in the right voice across the right platforms.

Your grid will include images and graphics with suggested captions. It also comes with a style guide so you can create additional posts and stories, knowing that you have beautiful, curated content that engages your followers and ultimately grows your business.

VIEW EXAMPLES OF MY WORK >>

skills & experience

Callie & Co has twenty years of experience in branding, promotion and design. Here is a list of skills you can call on when we work together. Contact me to find out more.

BRAND STRATEGY

VISUAL IDENTITY

ILLUSTRATION

PHOTO STYLING

DIGITAL DESIGN

WEBSITE DESIGN

WEBSITE DEVELOPMENT

COPY WRITING

PACKAGING DESIGN

PRINT DESIGN

NEWSLETTERS & BLOGS

SOCIAL MEDIA GRAPHICS

PROMOTIONAL STRATEGY

ONGOING SUPPORT

WORK WITH CALLIE & CO >>

CONTACT

studio@callieandcodesign.com

0414 504 344

 

 

 

©2020 Callie & Co Design