NANCY JOANNA CONCRETE COLLECTION

Nancy Joanna Concrete Collection is a boutique handmade jeweller based in Wagga Wagga. Her pieces range from the everyday to statement jewellery. She already had a successful business when she asked me to design and build a new website. She wanted a beautiful platform from which to sell her collection, which also needed to be easy for her customers to navigate and easy for her to manage.

We established her look and feel very quickly, as she had a clear idea about what she wanted. Once she was happy with the vision board, colours and fonts (it took some time to come up with the perfect shade of pink), I provided a brief to the photographer, who created images from a selection of Nancy’s jewellery in the style we had identified.

Nancy wanted a layered, collaged look, but also wanted to keep as much white space as possible. It was very important to categorise the jewellery properly and give the right product information. Once I had built the site, Nancy quickly learned how to load products and stockist details, and to manage her orders through the new system. She couldn’t be happier with the result. And her online sales have increased significantly since the site launched.

SEE THE WEBSITE >>

Photographs by Erin Dando

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studio@callieandcodesign.com

0414 504 344

 

 

 

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