agency quality. single focus.

Hello, I’m Caroline. I set up Callie & Co in 2014 and have helped lots of small businesses to grow through considered and relevant branding.

After an arts degree, I spent eleven years project managing, working with clients in communications agencies and promoting stylish brands in England before I qualified as a designer. I have since collaborated with some wonderful entrepreneurs to create logos, websites, photography and graphics portfolios, marketing strategies and packaging.

My skill lies in understanding what makes you and your business tick, identifying your customers and speaking to them through my designs. When employing a large agency to create your brand, you might speak to an account manager, designer, developer, marketer and managing director. I am all of those things, a single point of contact, whose focus is you.


and co.

I also have a network of photographers, web developers, printers and creatives that I can call on to help with your project. A skilled juggler with intricate attention to detail, I will pull the strings together so you don’t have to.

My Co. includes my family. I live in Canberra with my husband and four amazing young humans who are the centre of my universe. I love breakfast out with them, Canberra’s excellent coffee, the ocean, boxing, fashion and fantasy fiction.

It’s nice to meet you. Let’s have coffee and talk about your creative project.


don’t take my word for it…


“From the initial meeting, Caroline understood and interpreted the brief perfectly and we cannot be more pleased with the results. The packaging design is superb, and sells our products on first sight – our customers buy with their eyes first and repeat purchase comes with the quality of our chocolates. I can confidently say, the quick growth of our business would not be possible without the packaging design by Callie & Co Design.

Testament to Caroline’s talents and expertise, our packaging design has also received multiple international awards including a gold medal from the Academy of Chocolate in 2019.”

Li Peng Monroe


It was great to work with Caroline on our new branding. Once we filled her in on the direction we wanted our brand to take, she showed us a few design concepts, and one jumped straight out to me. She managed to create a beautifully simple, yet profound logo that reflects what the brand represents.

I appreciated her flexibility during the packaging design and website design processes, as there were a few instances we changed our minds or had a hard time deciding. As she also maintains our website, she has been very responsive whenever there were issues or changes needed. It’s been a huge relief to know that we can always count on her. We are so happy with the outcome, and would definitely recommend Caroline to anyone in need of great service.

Lianne Brink


I had the pleasure of working closely with Caroline of Callie & Co on a major rebranding project from my brand and a subsequent packaging project in preparation for entering the wholesale market. The rebrand exceeded my expectations and provided me with a strong foundation to direct web design and content, packaging and marketing materials. The aesthetic perfectly fits my brand and is very relatable for my customers. I believe that the rebrand was the catalyst for the growth my brand has achieved in the last 2 years.  

Caroline has a beautiful eye for detail and a strong understanding of Australian Small Business. Her timeless and elegant approach to design is underpinned by thorough research and extensive industry experience in marketing, web and graphic design. Caroline was an absolute delight to work with and understood my target customer, product range and the objectives I wanted to achieve. Caroline was open to my feedback and approached the packaging challenges with innovative and well considered solutions. 

I highly recommend Caroline’s services and wouldn’t hesitate to work with her again on future projects.

Sharon Grant


“It was a dream of mine since I started my little business to get a custom designed website. And voila! I did it with Callie & Co Design. Caroline is just amazing, beautiful, kindhearted and very talented. She was so patient and understood everything I wanted in a website and more!

If you have a business of any kind and want a custom website please check out Caroline’s business. You won’t be disappointed I promise. Thank you Caroline, you truly are amazing at what you do. “

Nancy Joanna



0414 504 344




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