crafting appropriate
brands
Callie & Co is a graphic design studio that specialises in building appropriate brands. With extensive experience in brand styling, websites, packaging, photography styling and social media, the studio thrives on working with small businesses to help their brands grow in the right way.
WORK WITH CALLIE & CO >>
featured work
JASPER + MYRTLE CHOCOLATES
ARTISAN PAINT COMPANY
LITTLE NOISY MINER
MRS NARGAR & CO
ORGANISING LIFE BEAUTIFULLY
BASE SOAP
CO.LAB A COLLECTIVE
VIEW THE PORTFOLIO >>
twenty two years of brand, promotion and design experience
BRAND IDENTITY
At the core of every brand is a visual identity, a coherent representation of who you are and what you stand for, that appeals directly to your target audience.
Callie & Co will get to the heart of your business, and use this understanding to create a set of tools that will make a statement in all your communication. A foundation of primary and secondary logos, icons, colours, typography and image treatments will be presented in an easy to use style guide.
Using this toolkit, we can work together to style your photography and create digital and print collateral that will help you present your business appropriately and beautifully.
WEBSITE DESIGN
Your website is usually a customer’s first experience of your brand. As such, it needs to be functional, easy to navigate, packed with the right information and beautiful to look at.
Callie & Co will take your brand, curate your images, write or edit your copy and produce a multiple page website design that represents you. This design will be developed as either a WordPress site with ecommerce as an option or a Shopify site.
You will be guided through the process of content creation and editing, hosting, content management and product set up, so the finished site is not only perfect for you, but easy to manage.
PACKAGING & PRINT
You have a great product, but the way you present it to your customers is almost as important as the product itself.
Practical and attractive packaging is one of Callie & Co’s strengths, with the studio winning an award for its work in 2019.
Taking your brand identity and making it evident throughout your printed materials will help to present your business the right way. Whether through business cards, brochures, labels or letterheads, you can be sure of a high quality product that suits you.
SOCIAL MEDIA
Navigating the maze of social media is time consuming and complex. Callie & Co makes it easier with Instagram content planning and graphics creation, along with video support and inspiration.
You will be provided with a curated grid of graphics and images that work together, built around your brand identity and illustrating a variety of relevant messages and promotions. Callie & Co can also plan your video content, edit your reels and provide templates for stories. With your graphics and content planned in advance, and a style guide to help you create your own, you can get on with the business of responding to your followers, secure in the knowledge that your socials represent your brand.
FIND OUT MORE >>
